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The ad count is provided as an estimated value, calculated based on the projected start date and the type of ad slot (full slot or 1/5 slot). This estimation is derived using basic formulas to approximate the total number of ad displays since the start date. It is important to note that this is a rough estimate, and the actual count may be higher or lower than the figure presented.
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This figure corresponds to the previously mentioned estimate but is doubled, as all Chillicothe ads are displayed on both sides of the digital billboard.